UW SMC 1 - Social Media in Business - Course 1

Course 1a Social Media in Business

What to Remember:

Classes are held Wednesdays from 6 - 9 p.m. at Puget Sound Plaza, Room 403, 1325 Fourth Ave, Downtown Seattle (map to building)
Weekly Minute Papers will be hosted on the program's WordPress blog. Check it out!
Twitter hashtag for the program is #UWSMC
Join the program's private Facebook group here (must request to join group)

There is no assigned textbook for this course. The following books are highly recommended:
- The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith
- Social Media ROI by Olivier Blanchard
- Social Business by Design by Dion Hinchcliffe and Peter Kim
In addition, there are required and recommended readings with each class session as well as links to relevant online sources on the course wiki.

Mala Sarat Chandra (Instructor)
Mchand1@uw.edu
Twitter: @MalaChandra
Solveig Whittle (Teaching Assistant)
Marketing Consultant
Email: solveigwhittle@hotmail.com (Please use UWSMC in the subject line)
Twitter: @shadesofsolveig

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